# 用户分析-用户增长

用户增长报表，顾名思义，主要展现绝对用户量的增长及活跃用户的变化情况。作为最基本核心的指标，用户增长报表帮助开发者掌握新增、日活、月活、DAU/MAU、人均启动次数等用户获取（Acquisition）和用户活跃（Activation）的变化情况，并通过版本、渠道、日期等细分分析，发现问题优化增长。

![](https://3919132045-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LWtmeKPvAmMS7eQ00-R%2F-LWtttuJzpVpGP5N9sr-%2F-LWttvnsg-OGKImWmd5h%2F%7BADEB5466-DD6F-46F6-936C-A55572CC16B5%7D.png?generation=1548233466362321\&alt=media)

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