# 小程序-二维码渠道分析

二维码渠道分析展示了所选小程序二维码的落地页面路径，扫码人数，扫码次数，新增用户，活跃用户等关键指标结果。

为了增加报表的可读性，建议您前往『配置』->『数据配置』->『二维码管理』页面对二维码渠道号备注名称。

**二维码渠道趋势**

二维码渠道趋势用折线图的方式，展示了活跃次数，活跃人数，新增用户在所选时间范围内的日粒度结果。您可以在高级筛选中自定义选择二维码渠道。

![](/files/-LWttw8kT6e19ccL9ydu)

**二维码渠道明细**

二维码渠道明细以表格的形式展示二维码渠道ID，二维码渠道名称，落地页面路径，扫码人数，扫码次数，新增用户，活跃用户，活跃次数，人均启动次数，次日留存的结果明细。

![](/files/-LWttw8m0bYzpuRvn6yG)

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